Market research has proven: People didn't like mechanical pencils because of the easily breaking of the formerly mostly used 05 mm leads. After learning this Faber-Castell offered its mechanical pencils for writing with a lead of 0,7 mm diameter which is much more resitant. The still growing market share of more than 37% proves that the customers have realised that improvement and honour this by favouring Faber-Castell mechanical pencils.
